Hi {name},
Welcome to the Lenscraft in Focus July 2020 newsletter.
This past month has been a little odd photographically speaking. I had thought that I would be out with my camera again, but I haven’t. I also thought my newly converted Infrared camera would occupy a lot of my attention, but it hasn’t. Instead, I found myself rediscovering Topaz Labs.
If look back 10-12 years, I was a big fan of Topaz Labs. The software was powerful, and they had a valuable lifetime upgrade policy. You would buy the software once and then continue to receive free upgrades for the life of the product.
But then Topaz began releasing software that seemed to serve no purpose (for me at least) before turning to Artificial Intelligence (AI). I did try out some of the early AI products but was less than impressed. But recently, I tested a new update of Gigapixel and was really surprised at how well it had developed. I then tried out DeNoise AI (free to me as an existing user of the old DeNoise software) and was amazed by the performance. As a result, I spent this past month upgrading and experiment with the latest versions of Topaz software. You can read my thoughts about Gigapixel from last month as well as my review of Topaz Studio which I published a couple of weeks ago.
But what my rediscovery of Topaz software has reminded me is why I love plug-ins so much. They allow me to achieve results quickly that would take lots more work using just Photoshop. This is what makes them so valuable. It’s also made me realise that I’ve drifted away from covering some of these in recent years and have perhaps become overly technical. The reason why I started to write books is that I wanted to help people create great photography easily. When I find tools that can help you achieve this, I should be sharing that knowledge. That’s what Lenscraft is all about.
But despite Topaz capturing my interest, I haven’t deserted Infrared as a topic.
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